The David K. Burnap Advertising Agency is a full service marketing firm providing a range of marketing services from advertising and branding to media planning, web development and corporate level hosting.

Highlights:

  • in business since 1959
  • currently servicing and supporting clients operating on a regional, national and global basis
  • full service with particular expertise in technology/industrial B2B media planning, complex web development, personalized multi-level email/social campaigns as well as corporate level site and application hosting environments
  • technical competence in basic html as well as the popular CMS’s with an emphasis on Wordpress and Wordpress multi-site networks
  • In depth Exact Target & Salesforce experience

36 South Main Street
Centerville, OH 45458
937.439.4800
844.474.3772

Please email dkb@dkburnap.com for more information
or to setup a detailed consultation.

The answer: possibly about the exact same number it did 40 years ago?

This is a question that comes up often … and for good reason. As we watch technology and the number of media sources explode and the shear number of messages out there multiply exponentially … it makes a marketer wonder.

We recently dug into this for a client. We looked at every recent study we could find and then we averaged them. These 22 studies suggested that it takes 12-15 impressions to convert a prospect to a customer.

Then we looked at some specific case studies. One that stood out was a study that Apple recently conducted to see how many trips to an Apple store it took before a prospect became an Apple buyer. The answer was 6 to 7.

Finally, we pulled out some research from our archives from the 1970s. We were curious what the experts thought about this before the dawn of the digital age. The answer (based on an old Cahners Business Media study) was 10- 12. It is remarkable how relatively static that number has remained over time and should provide a good guideline for planning a campaign today.

By | 2017-05-18T19:14:44+00:00 February 18th, 2015|Media Planning|0 Comments