How well is your site doing on the search engines?
Working with dozens of companies on this topic … the answer is almost always … not as good as it should be.
Typically the bare minimum is accomplished at launch with the more time consuming parts left for another time (a time that often never comes).
Here are some things to consider when you carve out the time to look into SEO again.
- is the url mapping set up to complement the key search terms?
- have your key search terms been vetted for relative popularity?
- do you know how each of your competitors are doing on each of your terms and therefore where you should spend most of your time?
Ultimately, the SEO battle is won by the player with the “best” content related to a specific term … so the best long term strategy is always to focus on the content.